These projects highlight my approach to designing with purpose—building recognition, sparking engagement, and delivering clear visual messages. For my senior project, I created the brand identity for Lady Like, a conceptual music festival celebrating women in music. At Pac Ave Records, I designed an artist logo and custom hat that contributed to the Artist's visual identity. I also had the chance to support a new small business by designing their Logo. Across these experiences, I’ve strengthened my ability to design strategically—translating ideas into visuals that not only look good but also perform well, support storytelling, and connect with people.
